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Program Definition Success in leasing increasingly depends on offering innovative programs that achieve differentiation in the market and generate desirable profit margins (for lessors) and revenue (for manufacturers). For both vendors and lessors, this means designing creative programs that match the market conditions customers face and anticipate their sometimes unarticulated needs for flexibility, risk mitigation, and expense management. Simple finance and operating leases are commodities. They will not generally fuel growth in developed countries, nor do they often provide the return required to offset risk in developing economies. Lessees want innovative programs that enable easy and flexible upgrades, adjustments to capacity, and matching of costs to revenues. Lessors must provide risk-sharing arrangements and the ability to adjust to changing market conditions to grow originations beyond the market average. Simple tech refresh and pay-per-use programs, while innovative only a few years ago, are being surpassed by richer and more complex programs based on innovative structuring.
Kawaru Research specializes in working with vendors
and lessors to develop innovative program offerings for both developed and
developing economies that attract lessees and generate desired
returns. Complete Service – From Concept to Reality
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